WHAT IS IT?
SneakerRadio is a unique in-store audio program that plays in your New Balance store that entertains and informs your customers of New Balance fit, performance and product information. SneakerRadio sounds just like a radio station except that the branding and program content is specifically targeted to your customers. No other music program from Muzak, satellite, your local radio station or favorite CD can equal the performance and targeted messaging you get from SneakerRadio.

For an example go to our demo area by clicking here and fill out a short registration form to hear a recorded or LIVE demo of SneakerRadio. You can also visit our web site at www.sneakerradio.com where you will find information on what SneakerRadio is and what it can do for your store.

HOW DOES IT WORK?
SneakerRadio is streamed LIVE from our central facilities directly into your store using a special receiver that plugs into your computer network and using your Internet connection, plays digital audio in stereo over your sound system. The content is sequenced and scheduled to help improve your customer experience and brand your store and product at every opportunity.

WHY DO YOU NEED IT?
Traditional music services play music designed to reach a very broad range of customer tastes and likes. SneakerRadio is programmed with specific demographic and lifestyle information that is unique only to your New Balance store. Playing the right music at the right time forges an emotional bridge with the customer and makes them more receptive to important messaging and branding. SneakerRadio also goes an important step further: We brand, entertain and educate your customers about New Balance product and performance. Unique program features such as Foot Facts, Sneak Peeks, and customer testimonials are the perfect background to your greet & seat process. Suggesting specific product at the point of sale is very powerful and has shown to increase add-on sales and educate customers. Why play your local radio station when their music is not targeted to your customers, there are no messages about your product and worse: they play competing spots for other stores?

WHO IS USING IT?
Other store owners just like you are using SneakerRadio right now in their stores. Every user has been thrilled with the results that they are getting from SneakerRadio. Here are a few examples of what they have to say about SneakerRadio:

"When customers come to our store, the SneakerRadio messages they hear reinforces that they have made the right decision to shop here. For us, branding our New Balance® store is a primary objective. SneakerRadio does that at every turn. The DJ’s and program content remind our customers where they are and how to achieve the perfect fit. SneakerRadio goes way beyond what playing a local radio station or other music can do."
Molly Jackson
Owner
New Balance Sarasota Florida, University Park Florida

“Nothing offered by Muzak, DMX or XM satellite comes close to the tone and targeted programming that SneakerRadio offers. SneakerRadio was built from the ground up to reach our customers and staff in a fun and entertaining way. It synergistically combines music, branding and New Balance marketing messages into a single voice that is perfect for all NB store locations. This level of customization is not available anywhere else. Our customers love the program and our sales associates appreciate how it helps reach customers and improve their shopping experience. If I were to spend the money and resources to create a custom radio program to play in my stores it would sound just like SneakerRadio. The programming geniuses at SneakerRadio have already done the job for me: the right idea that works!"
Mark Allard
Owner
New Balance Raleigh/Durham

“We are committed to using SneakerRadio in all our NB stores. Not only is the program perfectly tuned to our customers but special information like ‘Foot Facts’ educates and informs our customers. SneakerRadio also has the added benefit of training our sales associates right on the sales floor about important technical fit and performance points when selling New Balance® product."
John Strojny
Owner
NB Retail Marketing Wilmington DE, Tysons VA, Washington DC

“SneakerRadio was a snap to install in our store. They made the whole thing quick and easy, from their simple web site to the self installation kit, the whole process took just a few minutes. We decided on wireless speakers from Best Buys and ended saving a bundle on hiring an outside sound contractor. Now we are dancing in the aisles and our customers love the music and messaging from SneakerRadio. If I had known it would be this easy I would have done it sooner. I just signed up our second store in Greenville.”
Stacey Wheeler
Owner
New Balance Athens GA, New Balance Greenville SC

WHAT DOES IT COST?
SneakerRadio costs less per month than a fraction of what you may pay for a single radio commercial on your local radio station. If you break down the cost per thousand (CPM) of every advertising media you use SneakerRadio would be the cheapest way to reach your customers. SneakerRadio is also unique in that it is talking to customers right where buying decisions are being made. This approach to captive marketing is at the core of the SneakerRadio marketing process.

• Monthly Subscription: $100/month (see Special Deal)

SPECIAL DEAL (offer expires August 31th, 2008)
We are so sure that you will Love SneakerRadio we will unconditionally guarantee the program for the first 2 months. If you are not completely satisfied with SneakerRadio you can cancel the program anytime during the first 2 months at no obligation. If you decide to keep the program you get the first 2 months for free! We won't bill you until after the second month of service.

But wait there's more! If you signup with more than 1 store location we will give you an immediate 10% discount on service. You get the first 2 months for free and an additional 10% off with more than 1 store subscription.

• Unconditional Guarantee
• First 2 months free!
• Special Multi-store deal: $90/month per store

CALL (302) 575-0988 FOR INFORMATION

NOTE: If you are already a SneakerRadio subscriber you will qualify for the discounted contract rate if you renew during this offer.

A survey conducted by Edison Media Research has determined the following headline findings regarding our retail radio concept:

• Nearly all customers (98%) noticed the station playing in the store
• The station received a positive overall rating from nearly three-quarters (73%) of the customers who listened to it
• Customers overwhelmingly thought that retail radio improved their experience- 53% answered the station made their customer experience better than other stores
• By a similar margin customers reported that retail radio created an atmosphere that would make them more likely to return in the future
• Retail radio sparked significantly higher recall of slogans and products
• On all measures a custom retail radio station rates much higher than playing a local radio station or canned music in your store

Complete research study available by contacting SneakerRadio. Survey conducted by Edison Media Research 6 West Cliff Street Sommerville, NJ 08876. Exit poll conducted for retail radio client: Popeye's Chicken for sister company FamousRadio, Inc.

©2008 SneakerRadio, LLC all rights reserved.