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Looking to improve your New Balance customer experience, brand your store and improve sales? SneakerRadio has been doing just that for store owners across the country. Now that margins are tight and marketing funds are limited its good to know there is a program that costs just a few dollars a day and is approved for COOP in 2009. SneakerRadio is also designed and programmed to brand your store and remind customers why they are there and most importantly, keep them coming back. Comparing SneakerRadio with traditional background music is like comparing a scooter with a Ferrari! That's why we invite you to contact any of our current subscribers to find out why SneakerRadio is way different then traditional canned-music services like Muzak® and DMX®. SneakerRadio is your own private radio station that improves the customer experience and brands your store. That's why New Balance has decided to approve SneakerRadio for COOP in 2009. But HURRY this special offer ends soon!

For an example go to our demo area by clicking here and fill out a short registration form to hear a recorded or LIVE demo of SneakerRadio and find out how unique it really is. You can also visit our web site at www.sneakerradio.com where you will find information on what SneakerRadio is and what it can do for your store.

WHO IS USING IT?
Other store owners just like you are using SneakerRadio right now in their stores. Every user has been thrilled with the results that they are getting from SneakerRadio. Feel free to contact any of our subscribers to find out how SneakerRadio can help improve sales and educate and entertain customers right in your store.

"When customers come to our store, the SneakerRadio messages they hear reinforces that they have made the right decision to shop here. For us, branding our New Balance® store is a primary objective. SneakerRadio does that at every turn. The DJ’s and program content remind our customers where they are and how to achieve the perfect fit. SneakerRadio goes way beyond what playing a local radio station or other music can do."
Molly Jackson
Owner nbsarasota@aol.com
New Balance Sarasota Florida, University Park Florida

“Nothing offered by Muzak, DMX or XM satellite comes close to the tone and targeted programming that SneakerRadio offers. SneakerRadio was built from the ground up to reach our customers and staff in a fun and entertaining way. It synergistically combines music, branding and New Balance marketing messages into a single voice that is perfect for all NB store locations. This level of customization is not available anywhere else. Our customers love the program and our sales associates appreciate how it helps reach customers and improve their shopping experience. If I were to spend the money and resources to create a custom radio program to play in my stores it would sound just like SneakerRadio. The programming geniuses at SneakerRadio have already done the job for me: the right idea that works!"
Mark Allard
Owner nbrdu@bellsouth.net
New Balance Raleigh/Durham

“We are committed to using SneakerRadio in all our NB stores. Not only is the program perfectly tuned to our customers but special information like ‘Foot Facts’ educates and informs our customers. SneakerRadio also has the added benefit of training our sales associates right on the sales floor about important technical fit and performance points when selling New Balance® product."
John Strojny
Owner john.strojny@nbretail.com
NB Retail Marketing Wilmington DE, Tysons VA, Washington DC

“SneakerRadio was a snap to install in our store. They made the whole thing quick and easy, from their simple web site to the self installation kit, the whole process took just a few minutes. We decided on wireless speakers from Best Buys and ended saving a bundle on hiring an outside sound contractor. Now we are dancing in the aisles and our customers love the music and messaging from SneakerRadio. If I had known it would be this easy I would have done it sooner. I just signed up our second store in Greenville.”
Stacey Wheeler
Owner nbathens@bellsouth.net
New Balance Athens GA, New Balance Greenville SC

A survey conducted by Edison Media Research has determined the following headline findings regarding our retail radio concept:

• Nearly all customers (98%) noticed the station playing in the store
• The station received a positive overall rating from nearly three-quarters (73%) of the customers who listened to it
• Customers overwhelmingly thought that retail radio improved their experience- 53% answered the station made their customer experience better than other stores
• By a similar margin customers reported that retail radio created an atmosphere that would make them more likely to return in the future
• Retail radio sparked significantly higher recall of slogans and products
• On all measures a custom retail radio station rates much higher than playing a local radio station or canned music in your store

Complete research study available by contacting SneakerRadio. Survey conducted by Edison Media Research 6 West Cliff Street Sommerville, NJ 08876. Exit poll conducted for retail radio client: Popeye's Chicken for sister company FamousRadio, Inc.

 

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